Infusing the Middle Eastern and western cultures in hope of giving the world original pieces with the emphasis on modernizing culture. Founder, Meera Toukan began her journey in 2014, when she was a student at university, where she witnessed the impact of social media on fashion. She started a fashion blog: Glit and Glaze, where she showcased fashion designs from around the world that inspired her. This motivated her to start a street-wear brand, printing emojis and slogans onto hoodies, t-shirts and sweaters.

Working on a university project Meera had a strong urge to showcase her heritage through modern fashion.

The designs circulate around Keffiyeh- the checkered black and white scarf originating from Jordan/Palestine and is mainly worn around the head in the Arab Culture.

Meera’s vision is to gather inspiration from the Middle Eastern Culture and heritage to build a fashion brand empowering local artisans and workshops.


Our Current Season offerings include acrylic clutches handcrafted by craftsmen.